Workshop with Mark Vincett and Manya Craig.
To better understand, measure, and predict consumer behaviour, the world’s biggest, most successful brands are turning to the behavioural sciences and non-conscious measurement tools, and seeing results.
This workshop has been designed to keep you informed about BeSci, how to identify an opportunity to use BeSci, how to approach it, how clients are using BeSci findings and why this topic is important for us as insight professionals.
Research Association New Zealand (RANZ), PO Box 65 446, Mairangi Bay, Auckland, New Zealand.
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