Speaker: Vishal George,Chief Behavioural Scientist, Behavioural By Design.
Nudge, as coined by behavioural economist Richard Thaler and scholar Cass Sunstein, illustrates how some seemingly irrelevant psychological factors can have a big impact on how we behave.
But unlike physics or engineering, human psychology has no universal laws. We applied tools from behavioural science to navigate us in developing nudges in a safe testing environment. We cast our nets wide to identify which nudges resonate, with who, and in what context.
In this session, Vishal will share a behavioural research case-study using their pioneering Nudge Testbed platform and four evidence-based "nudges" for motivating small and medium businesses to reduce their carbon emissions.
(access to HP House is via the lifts at the back of Glassons/ Hallensteins on Lambton Quay – catch lift to level 4, walk across carpark to basement door & up to ground floor reception).
Vishal is on a mission to make behavioural science tools more accessible for teams to achieve: (1) social impact, (2) wellbeing, (3) sustainability. His practice at Behavioural by Design combines behavioural science, systems thinking and human-centred design.
He has applied behavioural insights into the heart of strategy for NZ Police, EECA, the Department of Corrections, Auckland Council, Accident Compensation Corporation, Briscoes, Rebel Sport, Public Health England (UK), Intercontinental Hotel Group (Europe), Westminster Council (UK), Adobe (USA/India) and Starbucks (USA).