RAEAWARDS celebration Friday 9th April 2021

Every two years the anticipated Research Association Effectiveness Awards (RAEAWARDS) recognise the contribution those undertaking research, evaluation, data analysis and insights generation make to New Zealand business success.

The RAEAWARDS are always a highlight on the New Zealand industry calendar, and in 2021 we will be celebrating 21 years of recognising outstanding research through the awards. To celebrate this milestone, we’ve added a few new features to the awards. These will acknowledge the changing nature of the industry, along with highlighting the impact of excellent insights management. We are looking forward to celebrating the most successful client projects, giving them the recognition and exposure they deserve. You can be a part of that success!


Key Awards

Supreme Award

Innovation Award

Sustained Impact and Effective Partnership Award

Insight Organisation of the Year Award

Insight Communication Award

Young Researcher of the Year Award


Business to Business

Consumer Products

Consumer Services

Financial Services (new)


Social, Community and Not for Profit

Small Budget (up to $30k) (new)

Young Researcher of the Year

The winner will be announced at the RAEAWARDS on Friday 9th April 2021.

Venue: FISH at the Hilton Auckland

Due to the impact of COVID-19, we’ve adapted the format of the 2021 RAEAWARDS. Te Radar will be guiding us through a cocktail event at FISH at the Hilton. We hope you’ll enjoy the slightly revised format and the chance to highlight your organisation's role and support for the industry. Please register early as numbers are limited.



There are still a few sponsorships available, including some of the categories listed above.

The RAEAWARDS are marketed to the entire membership of RANZ and wider marketing community and will be attended by approximately 160 people.

Contact Ian Mills for details of sponsorships still available.


RAEAWARDS 2021 Judges

John O'Toole (Chief Judge), Brandbiz Ltd.

Emily Blumenthal, Sky NZ

Kay Bramley, Goodman Fielder

Karin Curran, Curran Research Associates

Horst Feldhaeuser, Infotools

Paul Head, Commercial Communications Council

Elaine Koller, PRINZ

Nicola Legge, BNZ

RAEAWARDS 2021 Judges

Prof. Roger Marshall, AUT

Clare O'Higgins, Look Good Feel Better

Rick Osborne, Ramsgate Advisors

Ant Rainger, Rainger & Rolfe

Adi Staite, Bamboo

Jenny Stiles, Graeme Dingle Foundation

Julia van de Coolwijk, Pragmatic Marketing

RAEAWARDS 2021 Judges

Mark Finnegan, Clarity Insight

Jacqueline Smart, Just Jacqs

Simon Lendrum, Cornwall Strategic

Hudson Smales, ThoughtFull Design

Lindy Osborne

Suzie Dale, ASB Bank

Winifred Henderson, Dementia Auckland

Catherine Frethey-Bentham, University of Auckland Business School

Nicholl Oblitas-Costs, IAG

MC - Te Radar

Following his excellent performance as MC at the 2016 RAEAWARDS, we're excited to announce the return of satirist, writer and TV personality, Te Radar, as MC of the 21st year of the effectiveness awards.

Thank you to our 2021 RAEAWARDS sponsors:

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