This time we're hosting our APRC (Asia Pacific Research Committee) colleagues from around the region in a joint event. That'll add a guaranteed international flavour to the Conference.
At our previous conference in 2022, we asked… "AI in Insights: Friend or Foe?”. We had a feeling at the time that change was coming. We had no idea just how suddenly that change would happen.
This year's theme aims to get us thinking about the future of “us", the humans in the story. As large language models like ChatGPT rapidly weave their way into the insights industry, how will our role evolve? What are we doing now that we soon won’t need to do? What will we soon be compelled to do that we haven’t even considered yet?
Let’s explore the human element in an increasingly machine-driven insights world. As non-humans perform more and more creative tasks, what continues to set us apart? Is there anything enduringly unique about human intelligence, human creativity, and human empathy, or is the silicon coming for those qualities too?
MONDAY 18 MARCH
Conference, networking drinks and gala dinner with DJ Mel
TUESDAY 19 MARCH
Futurework training Masterclass with Dave Wild
Workshop with Sue York
APRC Summit meeting
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Market researchers with less than three years' experience will present Powered by PechaKucha
(20 slides x 20 seconds each) at the RANZ & APRC Conference.
For further information on PechaKucha HERE.
Conference venue - Cordis, Auckland