Insights on the shopping experience using Eye Tracking Glasses

  • 17 Nov 2022
  • 6:00 PM - 8:00 PM
  • Decima Glenn Room, L3, Owen G. Glenn Building, UoA Business School, 12 Grafton Road, Auckland

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Presenter Tomasz Soluch, Behaviour Prediction & Insight Manager for Fonterra

Tomasz's presentation will review the usage of AI-based analysis for eye tracking glasses applied in a natural shopping situation, sharing key shopping experience insights based on the qual and quant results and its implication.

In addition, there will be a real-time screen showing someone from the audience using the eye-glasses, followed by Q&A.

Tomasz Soluch is Behaviour Prediction & Insight Manager for Fonterra. Head of the methodology for the behavioural hub, 10+ years of experience in implicit research solutions. Expert in the field of eye tracking and neuromarketing techniques used in market and academic research. Member of Neuromarketing Science & Business Association. Editorial board member of the Insights Magazine. Focused on identifying the best-in-class research methodologies and providing comprehensive insights into business-focused and actionable reports.

 

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