Presenter Tomasz Soluch, Behaviour Prediction & Insight Manager for Fonterra
Tomasz's presentation will review the usage of AI-based analysis for eye tracking glasses applied in a natural shopping situation, sharing key shopping experience insights based on the qual and quant results and its implication.
In addition, there will be a real-time screen showing someone from the audience using the eye-glasses, followed by Q&A.
Tomasz Soluch is Behaviour Prediction & Insight Manager for Fonterra. Head of the methodology for the behavioural hub, 10+ years of experience in implicit research solutions. Expert in the field of eye tracking and neuromarketing techniques used in market and academic research. Member of Neuromarketing Science & Business Association. Editorial board member of the Insights Magazine. Focused on identifying the best-in-class research methodologies and providing comprehensive insights into business-focused and actionable reports.
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