Take Your Research Skills on an Adventure

  • 10 Jun 2019
  • 4:30 PM
  • The Thistle Inn (George room), 3 Mulgrave Street, Pipitea, Wellington 6011

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Alastair is a managing partner in Gordon & McCallum, a business that works with end clients and MR agencies to implement market research systems and help solve complex research problems. Prior to setting up Gordon & McCallum, he had a widely varied international career with the Nielsen Company and Survey Research Group. This included managing research companies in Taiwan, Philippines and Malaysia and global NPD and management roles with Nielsen.  Alastair’s key research interests lie in helping understand underlying emotional responses to marketing inputs, and how that impacts consumer decision-making especially in the context of innovation, communications and shopper research.

In 2015 Alastair undertook a VSA (www.vsa.org.nz) assignment as a Marketing Advisor with the Instituto De Apoio ao Dezenvolvimento Empresarial based in Dili, Timor-Leste. He was accompanied by his partner, artist Helen Reynolds, who also took on a volunteering role. The Institute for Business Support ( IADE) is the principal business development services provider in Timor-Leste. IADE's mission is to promote, train and support local entrepreneurs.

(NOTE: nibbles will be provided; drinks can be purchased from the downstairs bar).


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