Grace Meikle

Enlighten Me

 

Member profile details

First name
Grace
Last name
Meikle
Job title
Founder | Researcher
Organization
Enlighten Me
Profile photo
Company logo
City
Auckland
Biography
Grace has spent the past decade immersed in social research and founded Enlighten Me to focus on her passion for connecting organisations with their customers in a meaningful way. Grace has overseen customer experience improvement programmes for some of New Zealand's largest public sector agencies, and lead numerous strategic market and social research projects across industries.
 

Specialist Details

Sector/Industry
  • Services - Business Services
  • Services - Cultural & Recreational
  • Services - Health Education & Community
  • Services - Local & Central Govt
Research Methods
  • Consulting & License Fees
  • Data / Analytics
  • Fieldwork services
  • Other
  • Qualitative - Depths
  • Qualitative - Desk/Secondary
  • Qualitative - Groups
  • Qualitative - Recruitment
  • Quantitative - Central Location/Street
  • Quantitative - In-home/at work
  • Quantitative - Mail
  • Quantitative - Online
  • Quantitative - Telephone
  • Syndicated/Continuous
Solution
  • Customer experience
  • Brand equity
  • Advertising testing
Short Bio or Introduction
Enlighten Me was born out of a frustration with traditional market research that often left organisations in the dark. We believe research should do more than just tick a box. It should both inform strategic decisions and lead to positive, sustainable outcomes.

We prioritise engagement at a local level as much as possible, finding those golden nuggets directly from customers, stakeholders and leaders. This ensures we remain sensitive to the unique cultural, economic, and social factors that shape each organisation. Our research methods are evidence-based, and the insights we provide enable you to make decisions with real impact.
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