Richard Thompson, CEO of KPEX
7am for a 7:30am start.
KPEX is a New Zealand advertising exchange established last year in joint partnership by Fairfax Media, MediaWorks, NZME and TVNZ. KPEX is an exciting business driving extraordinary results for New Zealand advertisers and publishers alike. For the first time, New Zealand media companies have pooled their digital inventory to provide the necessary scale for a private marketplace and enabling them to compete effectively for growing digital advertising budgets.
Richard will be running a session to help us understand digital media, specifically including:
Research Association New Zealand (RANZ), PO Box 65 446, Mairangi Bay, Auckland, New Zealand.