It is no secret that research driven insights can exponentially increase the value that firms deliver to customers. Yet despite the abundance of data and research in today’s market, insights are relatively rare. Forrester found that 40% of the insights delivered from Customer Insights teams are not actionable. Actionable insights appear to be the missing link for companies that want to drive business outcomes from their research. So, what can researchers do to achieve more actionable insights?
Kate Thomas (Spark Foundation Lead, and ex-Head of Customer and Insights, Spark New Zealand), explains how she has tackled this issue. She draws on case studies to demonstrate how valuable insights can be developed and proffer techniques to assist the successful diffusion of insights within firms.
This is a free event for Research Association NZ members.
Research Association New Zealand (RANZ), PO Box 65 446, Mairangi Bay, Auckland, New Zealand.
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