Kiwi Premium Advertising Exchange with Richard Thompson, CEO KPEX

  • 23 Aug 2017
  • 7:00 AM - 8:30 AM
  • NZ Marine, 85 Westhaven Drive, Westhaven, Auckland


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Richard Thompson, CEO of KPEX

7am for a 7:30am start.

KPEX is a New Zealand advertising exchange established last year in joint partnership by Fairfax Media, MediaWorks, NZME and TVNZ.  KPEX is an exciting business driving extraordinary results for New Zealand advertisers and publishers alike. For the first time, New Zealand media companies have pooled their digital inventory to provide the necessary scale for a private marketplace and enabling them to compete effectively for growing digital advertising budgets.

Richard will be running a session to help us understand digital media, specifically including:

  • How clients use real time data to serve their business needs, including how data is used for serving digital adverts
  • The relevance of market research to the member companies of KPEX
  • How research agencies can work more closely with KPEX members

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