Grant Storry is an award winning qualitative researcher. He has a rare blend of human empathy combined with commercial acumen which results in highly actionable findings. He has been a trusted thinking partner of many clients for many years.
Grant helps clients see scenarios from a new perspective. He is skilled at helping design the right research study, his moderation and analysis bring out the hidden layers of truth, and his communication of findings & recommendations mean the research insights are easily absorbed.
After a distinguished career holding top qualitative roles at global research houses, Grant followed his dream of forming his own research company, founded on his own values & skills. Now based in Hawke's Bay, Sonar can still cover the whole of New Zealand.
Sonar is first and foremost a qualitative market research provider. Grant collaborates with other expert researchers via a HUB model so that teams can be designed around a client’s requirements.
Sonar can design a high calibre project team to tackle any business issue. The difference is you deal directly with senior-level specialists who handle all aspects of your project. We don’t use inexperienced juniors.
Grant has become an effective research expert in a wide variety of areas including retail, financial services, pharmaceuticals, insurance, FMCG, not for profit organisations, home improvement, brand diagnostics, etc.
Typical services include:
User experience (UX) studies.
Customer journey mapping.
Accompanied shopping safaris.
Shopper intercepting / observation.
Usage & attitude studies.