Grant Storry

Sonar Insight & Discovery

 

Member profile details

First name
Grant
Last name
Storry
Organization
Sonar Insight & Discovery
Company logo
City
Napier
Biography
Grant Storry is an award winning qualitative researcher. He has a rare blend of human empathy combined with commercial acumen which results in highly actionable findings. He has been a trusted thinking partner of many clients for many years.

Grant helps clients see scenarios from a new perspective. He is skilled at helping design the right research study, his moderation and analysis bring out the hidden layers of truth, and his communication of findings & recommendations mean the research insights are easily absorbed.

After a distinguished career holding top qualitative roles at global research houses, Grant followed his dream of forming his own research company, founded on his own values & skills. Now based in Hawke's Bay, Sonar can still cover the whole of New Zealand.

Sonar is first and foremost a qualitative market research provider. Grant collaborates with other expert researchers via a HUB model so that teams can be designed around a client’s requirements.

Sonar can design a high calibre project team to tackle any business issue. The difference is you deal directly with senior-level specialists who handle all aspects of your project. We don’t use inexperienced juniors.

Grant has become an effective research expert in a wide variety of areas including retail, financial services, pharmaceuticals, insurance, FMCG, not for profit organisations, home improvement, brand diagnostics, etc.

Typical services include:
User experience (UX) studies.
Customer journey mapping.
Accompanied shopping safaris.
Shopper intercepting / observation.
Usage & attitude studies.
Depth interviewing.
Focus groups.
Ethnography.
 

Specialist Details

Sector/Industry
  • Manufacturing - Alcoholic Drink Manufacturing
  • Manufacturing - Cosmetics & Pharmaceuticals
  • Manufacturing - Food & Non-Alcoholic Manufacturing
  • Manufacturing - Other Manufacturing
  • Retailing - Food & Beverage Retailing
  • Retailing - Fuel & Other Automotive Retailing
  • Retailing - Other Retailing
  • Services - Banking Finance Insurance
  • Services - Business Services
  • Services - Personal & Other
Research Methods
  • Qualitative - Depths
  • Qualitative - Groups
  • Other
Solution
  • Customer experience
  • Brand equity
  • Advertising testing
Short Bio or Introduction
Grant Storry is an award winning qualitative researcher. He has a rare blend of human empathy combined with commercial acumen which results in highly actionable findings. He has been a trusted thinking partner of many clients for many years.
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