Imagine Research: Sensory & Innovation Agency Leaves Futurescape to the Past
“What is now proven, was once only imagined”. This quote from William Blake speaks to the heart of Sensory & Innovation research. Ideas (imagined) are generated and entrusted to the validated approaches of an award-winning research team (proven). And IMAGINE RESEARCH was born.
“We took the time to evaluate how Sensory & Innovation research is typically done and asked - how can we better help our clients to make smart and informed decisions?”, says Christine O’Sullivan, General Manager at IMAGINE RESEARCH. “For example, we all know that Purchase Interest is a poor predictor of future success, but it is still the go to success measure in innovation research. The question is, how can we complement this with newly proven theories & data collection techniques”.
“Christine has wrapped her client-side expertise around our holistic view of consumer decision making to give a stronger commercial focus to our tools”, says Paul Epplett, Head of Research Innovation. “The name IMAGINE RESEARCH better reflects the values of inspiration and creativity, supported by critical thinking that all research should strive for”.