“Let us come to you” – enabling participant-centric conversations

With guest speakers Louisa Wood, Head of Qualitative at Ipsos NZ, and Karin Curran, Director at Curran Research Associates.

In this session in Auckland, RANZ will bring together NZ’s most experienced online qualitative researchers, clients and those who just want to know more to discuss the contributions, limitations and experience of conducting qualitative research online.

We live in a world of user-selected and user-generated content but lives that are crowded and attentions divided.

At the same time, we are being challenged to base decision-making on evidence and to engage and collaborate with our audiences more than ever.

We are also increasingly aware of the need to talk to people in real-life settings, away from the “laboratory” environment research invariably creates to a greater or lesser degree.

Next to observational and face-to-face interactions, the online world is increasingly providing researchers with opportunities to put participants at the centre of research conversations.

The move toward online quantitative measurement has been apparent for some time, but has been slower for qualitative understanding.

To bring the session to life, the first 15 registrations for this session will be invited to join a three-day online forum* during the week of 27th February. In order to participate, you must register by midday on Monday 27th February.

Thank you to Shamsu Bhaidani from Hatchtank http://www.hatchnewideas.com/ for providing the platform free of charge.

Karin and Louisa captivated Wellington members with this presentation in August 2016.