The RAEAWARDS celebrate not just great research, but effective research – the science and art of capturing insights that allow those that apply them to move forward and reach their goals.
Come and hear how some of the top performers at this year’s awards achieved their success.
Colmar Brunton will show us how they guided Inland Revenue in tackling NZ’s growing student loan debt problem through clear insights into the mindsets of borrowers and what would be effective in changing behaviour. With more than $300 million in additional repayments made, the research and resulting initiatives (communications, operational activities, and law changes) proved to be highly successful.
TRA will describe how they partnered with Te Wānanga o Aotearoa and created a methodology adapted from first principles to allow commercial insights to be combined with the organisation’s traditional kaupapa through a sensitive and collaborative process that earned the trust and ongoing buy-in of influential kaumatua.
Effective Partnership Award
Infotools will share why their partnership with Coca-Cola has been sustained and valued over ten years. They will (we hope) leave their violin cases at home but explain for us exactly what is a consigliere and how Infotools took on this role as protocol custodian and quality controller for Coca-Cola’s global tracking of consumer behaviour.
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