With guest speakers Louisa Wood, Head of Qualitative at Ipsos NZ, and Karin Curran, Director at Curran Research Associates.
In this session in Wellington, RANZ will bring together NZ’s most experienced online qualitative researchers, clients and those who just want to know more to discuss the contributions, limitations and experience of conducting qualitative research online.
We live in a world of user-selected and user-generated content but lives that are crowded and attentions divided.
At the same time, we are being challenged to base decision-making on evidence and to engage and collaborate with our audiences more than ever.
We are also increasingly aware of the need to talk to people in real-life settings, away from the “laboratory” environment research invariably creates to a greater or lesser degree.
Next to observational and face-to-face interactions, the online world is increasingly providing researchers with opportunities to put participants at the centre of research conversations.
The move toward online quantitative measurement has been apparent for some time, but has been slower for qualitative understanding.
To bring the session to life, the first 15 registrations for this session will be invited to join a three-day online forum* during the week of 25th July. Topics to be covered will include perceptions of online qualitative research, potential applications, past experiences, reasons for and against the technique and self-assessments of the actual user experience. In order to participate, you must register by midday on Monday 25 July.
Yes, research on research! The aggregate findings will form the basis of the lunch-time session on August 2nd in Wellington alongside some guest appearances from both supplier and client-side.
This is the opportunity you’ve been waiting for to try out online qual for yourself – no strings and no risks.
Please join us.
*Our thanks to Shamsu Bhaidani of Hatchtank for providing the research platform we’ll be using. (For more information on Hatchtank see www.hatchnewideas.com).