Disruption from Data Driven Marketing
Geoff will explore how data driven marketing focussing on customer experience is changing how organisations work. With more and more data readily available what are modern organisations doing to gain and use customer insights? What are the information gaps that remain, and what implications might this have for market research?
Geoff Cooper, Director and Co-Founder, Affinity ID
Geoff has over 27 years marketing experience working within marketing agencies – including market research - and also within corporates.
In 1998 Geoff joined the Clemenger Group and co-founded Affinity ID with Angela Day. Affinity ID has been working with data driven communication since then and has specialist staff in the areas of consumer behaviour strategy, digital, email, web development, direct and database marketing, social marketing and creative.
While his main role is as an executive director he also undertakes consultancy projects for organisations wishing to adopt and move to data-driven marketing practices.
Research Association New Zealand (RANZ), PO Box 65 446, Mairangi Bay, Auckland, New Zealand.