What is research?
From a client perspective, research is collecting information for effective decision-making. Research Association is the industry body dedicated to serving the professional providers and users of that market information.
The field of research and the related insights industry is undergoing significant change. The arrival of digital, mobile and other technologies has given rise to more market data and ways of accessing it than ever before. The popularisation of Design Thinking has seen a new cohort of design practitioners bringing investigation, ideation and testing techniques into the profession.
This is presenting clients with a much greater choice of options whenever they are seeking customer or other wider business insights.
A NEW, DIGITALLY DEMOCRATIC WORLD
An explosion of digital technologies and data means that the world for researchers (both users and providers) is changing dramatically. This new digitally democratic environment means that clients want information from a broad range of sources and they want it faster and more cost-effectively than ever. Our role as an association is to support our members into this evolving future.
GROWING WITH NEW ZEALAND BUSINESS
Our vision is firmly grounded in the future development of the New Zealand business and social economies with the research and insights community bringing their skills and expertise to the development of New Zealand’s competitive position in the global economy.
THE SKILLS NEEDED BY THE FUTURE NEW ZEALAND
Our members bring a diverse range of talents to the business, government and social communities.
RANZ and its members are known for their skills and expertise; the upholding of the highest professional standards and leadership of the information, research and insights profession.